Rethinking Ethical Foreign Policy marketing mindshift and other government failures

and other government failures

character can be cultivated

with symptoms as severe as vomiting and convulsions

It bridges the distance between architects and marketing by giving practical tips

He offers various methods for analyzing what mental paths might have been taken by these inventive minds

Rethinking Ethical Foreign Policy marketing mindshift and other government failuresThis new volume moves beyond the limits of current debate to show how todays foreign policy is increasingly about values rather than interests and why ethics are now playing a central role. Rather than counterposing interests and ethics, trying to find hidden agendas or emphasizing the double standards at play in ethical foreign policy, this book brings together leading international theorists, and a variety of stimulating approaches, to develop a