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To assess attention, we queried how often participants reported noticing (one item) and reading or looking at (a second item) the warning labels over the prior two weeks (responses: 1 = Never to 5 = All the time)

They need to establish a foothold

The cooling sensation and reduced harshness of mentholated smoke leads consumers to perceive those cigarettes as posing a lesser health risk compared with non-mentholated cigarettes

Some felt they would be read, at least once, due to their novelty or content, while others thought they would be instantly thrown away

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The company is positioning its proprietary low-nicotine technology as aligned with potential future FDA standards, while pursuing a broader product pipeline across cigarettes, filtered cigars and other formats