Because the cigarettes are so thin that a 10+10 stack results in a box that is much thinner (1215mm) than a standard pack (23mm)
The legal issues arise around commercial sales and tax classification
Australias graphic and uniform packaging has gotten a lot backlash from tobacco companies, which are understandably frustrated that their branding rights have been stripped from them, but the legal cases have favored the government so far
Through speaking with Mark Ryan, the man behind the novelty, we learn about the unique tobacco, Katerini Perique
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While the design was created to be a cigarette case, this versatile piece has been elegantly repurposed as a lipstick holder, compact pouch, or a convenient organizer for your small essentials