Price range: There is a broad price spectrum
This part of the experience is more interactive in the theme parks, with a magic mirror
there are only 39 different colors in the test and probably only 35 are properly translated by your computer screen anyway :) It is highly probable that people who have an additional 4th cone do not get tricked by blue/black or white/gold dresses, no matter the background light ;)
The website is curated like a high-end retailer site (Think: NET-A-PORTER or Shopbop for preowned wedding dresses and other brand name items)
But there are many examples too of people turning the wall of their front room, or a sun-drenched garden porch into their own studio, and approaching it with every bit as much seriousness and theatrical poise
And like any packaged product, youre at the mercy of the company when it comes to ingredients list changes, so even your favorite products might not be gluten free forever