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seek exemptions for e-cigarettes and heated tobacco products from the ban The industry is currently seeking to create the false impression that e-cigarettes and heated tobacco products are safe alternatives to smoking and that using these products in public places is not harmful for non-users

The Lancet , 370(9589), 741750

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Where innovation meets reduced risk potential By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke.* That's why Ploom AURA and the unique technology it contains aren't simply change for its own sake