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The Heart of the Battle The heart of the battle is found in the e-cig/vape industry coming in and disrupting the big tobacco companies' previous undisputed control over smoking products
With this issuance, these ZYN nicotine pouch products which have been authorized for sale in the United States since January 2025 may now be marketed with the following risk modification claim: "Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis." FDA authorizes 20 ZYN nicotine pouches be marketed with modified risk claim Dig deeper: An order permitting the sale of a modified risk tobacco product (MRTP) refers to specific products, not an entire class of tobacco products
Today Snuff has been replaced by a safer alternative known as Nicotine pouches
Consumer Insights & End-User Perspective 5.2
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