The ultimate goal is to get to zero, Rebello said
"Health Effects of Vaping"
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Our study identified a positive association between daily vaping and cigarette quitting specifically among the segment of smokers who were not planning to quit, consistent with data from clinical trials. Few studies exploring the potential use of using e-cigarettes as a smoking cessation tool have considered smokers with no motivation or desire to quit
Probably because of this noirish ad, directed by none other than Carol Reed of The Third Man fame
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