Kent's launch pack was revolutionary: a white box with red accents and the tagline "Only Kent has the Micronite Filter." This identity shift from unfiltered norms to filtered future captured 1% market share in months, selling 13 billion cigarettes by 1956
Really. That was also, more or less, the reaction of Council President Kathy Lantry when Billon, 17, and other teens showed her the products they had bought during their lobbying campaign in recent months
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Arizona Cigarette Tax - $2.00 / pack In Arizona, cigarettes are subject to a state excise tax of $2.00 per pack of 20
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An oft-cited example is Needham, Massachusetts, which raised its smoking age to 21 in 2005, and subsequently saw a much greater drop in the teen smoking rate than surrounding towns