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Measuring such intangible assets is complexthe most common metrics on which brand performance and thus brand equity can be judged include market penetration, frequency of purchase, repeat purchase, customer loyalty and the ability of a brand to command a price premium versus other brands in its sector

Tobacco addiction is a global health problem that causes numerous diseases and is responsible for millions of deaths each year

In Vitro Evaluation of the Impact of the Probiotic E

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Much can be explained by its addictive properties (consistently enhanced by industry), but it is also true that although cigarette use has been marginalized over the past decades, many including some in public health tolerate the idea that tobacco and the tobacco industry will always be with us