Marketing Corporate Image : The Company as Your Number One Product Condition:Good Challenging the fundamentalist readings of

Challenging the fundamentalist readings of the scriptures and marshaling the latest archaeological evidence to support its new vision of ancient Israel

The Orcs are not the only threat

Generations X & Y

The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employ­ees are the only effective tactics

You will feel that sense of elation when crossing the line ahead of the pack

Marketing Corporate Image : The Company as Your Number One Product Condition:Good Challenging the fundamentalist readings ofInfluence consumer choices, build brands, pre sell new products or services, and add value to your company in the minds of customers and investors simply by treating company image as your number one product. Based on exclusive interviews with successful image makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" campaigns that ally the